Halffull

Half Full is a retail environment targeted to pessimists who seek optimism. The asterisk is used as a device to mark the glass as half full while also referencing the typographic logo mark.

Logo

Logo mark

Packaging & Products

Product set. Journal, Gift bag, Coasters, and Glass
Journal
Gift bag
Glass

Mobile Experience

Mobile app: Home screen

Signage

Blade Signage
Interior graphics
window poster